By claiming to introduce new improved technologies Google aims to push their new AMP web framework but in truth the main gain from it is to play into Google’s ad revenue business.
source: https://tutanota.com/blog/posts/amp-email-bad-idea/
archived source: https://wellthissucks.xyz/2021/01/08/googles-amp-is-not-made-to-improve-speed-but-ad-revenue-archived-source/